Brand & business consultancy
A brand is a promise you can afford to keep.
We work with founders on the whole stack: what the business actually is, what it looks and sounds like, the site it lives on, the assets it needs every week, and the sponsors or partners who will fund the next stage of it.
The premise
Most branding fails at the same place: the second week.
The logo arrives, the guidelines PDF arrives, and then the founder has to produce a post on a Tuesday night with none of the tools and none of the judgement that made the identity work. Six weeks later the brand on screen and the brand in the file no longer match.
So we build the system rather than the artefact: a small palette, a type pairing that survives a phone screenshot, templates that are hard to use wrongly, and — where it helps — a website you can edit without calling us.
Positioning first
Who this is for, what it replaces, and what you are willing to be bad at. Identity work done before this decision is decoration, and decoration is what gets redesigned in eighteen months.
Identity that holds up small
Most of your brand will be seen at 40 pixels on a phone in bad light. We design for that condition first and let the poster take care of itself.
The site is part of the brand
We build it too — statically where possible, so it is fast, cheap to host, and does not rot the moment a framework updates. Content lives in files a founder can edit.
What we do
Full stack, and we mean the boring half too.
Strategy & identity
- Positioning, naming and messaging hierarchy
- Logo, palette, type system and usage rules
- Brand guidelines written to be followed, not admired
- Pitch and investor decks
- Company profiles and capability documents
Execution & growth
- Website design and build, plus the hosting and domain setup
- Asset production — social, print, signage, email signatures
- Sponsor and partner targeting, outreach lists and the approach
- Sponsorship decks and tiered partnership packages
- Launch sequencing and the first ninety days of content
Case 01
Eggyolk Events
A community events company that needed to look fundable before it looked established. We took it from positioning through to a live site, a working asset kit, and a sponsor targeting programme aimed at the specific brands whose customers already turn up to these events.
What we built
- Brand identity and a sampled palette with self-hosted type
- A five-page static site — home, events, community, sponsors, link hub
- Content model where each event is one file a founder can edit
- Social share cards and app icons generated from a script, not by hand
- An email signature engineered to survive Outlook and blocked images
- Sponsor targeting, tiered packages and the outreach materials
The detail that matters here is that nothing needs us to stay involved. Events live in markdown files. Links and contact details live in one config file. The share card regenerates with one command. A founder-run company should not have a designer as a single point of failure.
The same instinct runs through the sponsor work: rather than a generic deck, a list of named targets with the reason each one specifically should care, and tiers priced against what the event can actually deliver.
Case 02
Shower Dynamic
A built-environment contractor incorporated in 2000, delivering integrated glass, aluminium and steel across curtain wall façades, structural steel, skylights and finishing works. Twenty-six years of technical depth, and a market that had no way of seeing it.
We rebuilt how the company presents itself: a company profile that leads with capability and control rather than a list of past clients, a website that a specifier can actually navigate, and the photography and asset direction to support both.
Then the engagement kept going past the brand, because the real bottleneck was internal. That work became SD Core — the contract ledger that now runs the claims and certification process.
Capability, as presented
- Façades and cladding, curtain wall systems
- Window systems, skylights, awnings
- Structural steel construction and fire escape staircases
- Stainless and mild steel railings and handrails
- Glass railings, shower screens, metal gates, BRC fencing
Consultancy that ends at the brochure leaves the actual constraint untouched. Here it did not.
How we engage
Three ways in, depending on where you are stuck.
Diagnostic
A short, paid engagement that ends in a written position: what the business is actually selling, who to, and the three things stopping it. Some clients take that document and execute it themselves. That is a fine outcome.
Build
Identity, site and asset system delivered as a project with a defined end. You leave with working files, not a dependency.
Ongoing
For companies mid-launch or mid-campaign: asset production, sponsor and partner outreach, and the weekly execution that a founder cannot personally sustain.
Bring the awkward version of the problem.
"I do not know what we actually sell" is a better starting point than a logo brief. If the honest answer is that you need a designer for one afternoon rather than a consultancy, we will tell you that.